Your contacts.
Your routines. On WhatsApp.
Automated customer nurturing for retail.
Your automated WhatsApp customer nurturing system for retail & small business. Tag customer segments, schedule daily greetings, festival wishes, and re-order reminders with variable merge — sent in your shop’s voice without risking phone number bans.
- Live in 24 hours — guaranteed
- Cards & local gateways
- Multiple Couriers, One Place
- Secure https Included
- Built for every market
You already have the numbers. We turn them into repeat visits.
Most small shops have hundreds of customer numbers saved across notebooks, phone contacts, and billing apps. But manually typing WhatsApp messages one by one wastes hours every week.
Relaycial Business Nurturing organizes your contacts into smart segments, schedules authentic shop routines, and sends personalized messages automatically — without ever sharing your list with competitors or marketplaces.
- ✓ Is: Automated WhatsApp relationship care, routines, greetings & re-order nudges.
- ✓ Is: 100% your brand, with your shop name, tone, and private contact vault.
- × Not: An e-commerce shopping cart or product shipping tool (see E-Commerce).
- × Not: A heavy B2B sales pipeline CRM (see CRM for Businesses).
Kirana & Provisions
Daily fresh stock arrivals, monthly ration refill alerts, festival dry-fruit hampers.
Boutiques & Apparel
New festive drop previews, VIP discount broadcasts, custom tailoring updates.
Pharmacies & Counters
Monthly chronic prescription refills, seasonal wellness packs, health check camps.
Local Salons & Services
Routine 4-week haircut reminders, festival grooming offers, birthday treats.
See How Your WhatsApp Routines Work
Click across campaign types to see template variable merge in action — raw template on the left, realistic customer WhatsApp message on the right.
Everything required to turn one-time buyers into loyal regulars.
Contact import, smart tags, routine schedules, personal template variable merge, and anti-ban send pacing — built for everyday shopkeepers.
Your customer list stays 100% yours
Each shop gets its own dedicated, private space — never pooled into a shared marketplace. Contact import from your counter notebook, billing ledger, or phonebook with complete privacy.
Sent in your authentic shop voice
Every greeting, festival wish, and offer carries your shop name, tone, and signature style. Customers feel they received a personal note from you — not a spammy bot broadcast.
Contact import & smart tagging
Segment contacts into Regulars, High-Spenders, Quiet Customers, Khata/Credit Accounts, and Festive Shoppers for laser-targeted messages.
- ✓ Contact import via CSV, Excel, or direct counter paste
- ✓ Custom tags for colonies, spending tiers & preferences
- ✓ Dynamic auto-updating inactive / quiet customer filters
Routine schedules & automated triggers
Set recurring cadences once and let the system nurture regulars consistently without requiring your attention every morning.
- ✓ Daily 9:00 AM shop opening & fresh stock alerts
- ✓ Automated festival wishes (Diwali, Eid, New Year)
- ✓ Intelligent 30-day consumable re-order reminders
Personal template variable merge
Automatically merge customer names, recent purchases, loyalty points, due dates, and coupon codes into human-crafted templates.
- ✓ Personal fields: {{first_name}}, {{shop_name}}, {{last_item}}, {{offer}}
- ✓ Plain shopkeeper copy in Hindi, English & Hinglish
- ✓ Attach stock photos, PDFs, or promotional banners
Safe pacing that protects your number
Smart rate-limiting and human-like send pacing prevent WhatsApp spam flags, ensuring reliable inbox delivery without risking your SIM.
- ✓ Intelligent delay jitter between outgoing dispatches
- ✓ Real-time delivery & read receipt monitoring
- ✓ Customer replies route straight to your counter phone
Calm Shopkeeper Admin
Contacts, segments, routines, and message logs in one clean interface — built for busy retailers, not marketing tech specialists.
1-Click Routine Pause
Temporarily pause any cadence during holiday rushes, inventory counts, or renovations with a single toggle.
Dedicated CRM Nurturing
Pure WhatsApp customer care and retention. Need counter billing or an online storefront? Explore our connected ecosystem modules.
Typing 1-by-1 burns evenings. Risky bots get numbers banned. Enterprise CRMs cost a fortune.
Compare manual counter typing, sketchy chrome extensions, and enterprise software suites with Relaycial's purpose-built retail nurturing tool.
| Capability |
Relaycial Business Nurturing
Recommended
|
Manual 1-by-1 WhatsApp Typing | Unofficial Bulk Broadcast Bots | Enterprise CRMs (HubSpot / Wati) |
|---|---|---|---|---|
| Delivery Method & Automation |
✓
Automated scheduled cadences (daily, festival, re-order)
|
Typing one-by-one by hand for 2–3 hours every evening | Scraper desktop bot / Chrome extension (must keep PC on) | Complex technical triggers that need a developer to set up |
| WhatsApp Number Ban Safety |
✓
100% Safe human-like send pacing & rate limiting
|
Safe, but exhausting copy-paste burns staff time | CRITICAL RISK: High probability of permanent phone ban | Safe, but charges steep per-conversation platform markup |
| Contact Tagging & Segmentation |
✓
Multi-tag groups (Regulars, VIP, Inactive, Khata)
|
No tagging (scattered chat list & phonebook notes) | Crude unverified CSV upload with zero smart filters | Overly complex data fields built for sales teams |
| Personal Variable Merge |
✓
Dynamic merge ({{name}}, {{shop}}, {{item}}, {{due}})
|
Manual typing per message; prone to typos & wrong names | Broken spintax or generic static message blasts | Supported, but requires complex template coding |
| Routine Cadences (Festivals & Refills) |
✓
Pre-built recurring schedules & annual festival triggers
|
Must remember every customer and date by memory | One-off static blasts only; no routine recurrence | Workflows available only on expensive premium tiers |
| Typical Monthly Running Cost |
✓
Flat from $12/yr · Clear, predictable plan
|
“Free” software · 30+ hours of unpaid manual labor | ₹500–₹1,500/mo + constant cost of banned replacement SIMs | ₹3,500 – ₹15,000+/mo + per-conversation fees + seat costs |
| Shopkeeper Usability |
✓
~60s start · Plain retail language · 0 technical jargon
|
Tedious, repetitive, and impossible to scale beyond 20 chats | Buggy software that breaks with every WhatsApp update | Requires weeks of onboarding and dedicated ops staff |
| Your Own Branding & Privacy |
✓
100% your shop name · Private isolated contact vault
|
Your phone · No brand structure or scheduled consistency | Often adds spam watermarks or scrapes your data | Vendor branding or heavy enterprise overhead |
Typing copy-paste messages burns counter energy
Losing your business phone number destroys customer trust
Flat $12/yr • Live in 24h • Anti-ban pacing
Three steps. Then your contacts get cared for.
Instant setup path in ~60 seconds. Your full branded nurturing workspace live within 24 hours — guaranteed.
-
01Contact import & tags ~60s start • 100% private
Contact import and apply smart segments
Bring numbers from Excel, CSV, or paste directly from your counter notebook. Group customers into Regulars, VIPs, or Khata accounts in seconds.
-
02Configure Cadences Your voice + variable merge
Set routine schedules & templates
Select pre-written greetings, festival wishes, or 28-day replenishment cadences. Add personal template variables in plain shop language.
-
03Go Live Safely Live in 24h • Number safe
Let automated routines send on WhatsApp
Messages dispatch on schedule with natural delay jitter. Customer replies land straight on your counter phone, keeping conversations warm.
One clear yearly plan for your WhatsApp routines — not agency retainers.
Showing prices for United States in USD.
Country & pricing
Your contacts • Automated cadences • Anti-ban pacing
Show a clear specifications table and ready answers to common questions on your product pages.
- Spec fields per category, like fabric, wattage or warranty
- Product FAQs per product or as category templates
- Fill once per category, reuse across products
- Shown neatly on the product page
Set up under Catalog › Catalog tools › Specifications and Product FAQs, then fill values on each product.
Add or update many products at once with an Excel sheet, and download your full product list anytime.
- Upload new products from an Excel or CSV sheet
- Update prices, stock and product details in one go
- Preview rows before importing
- Export your full catalogue to a file
Go to Catalog › Catalog tools › Import / export, download the template, fill it and upload. Your plan's product limit still applies.
Write product titles, descriptions, bullet points and Google search text with AI, then review before you save.
- "Write with AI" button on the product form
- Titles, descriptions, bullet points and Google search text
- Bulk writing for many selected products
- Uses AI credits: free monthly allowance, then top-ups
Open a product and click Write with AI, or select products in the list for bulk writing. Check your balance under Credits & usage › AI credits.
Make storefront search forgiving and smarter with typo tolerance, your own synonyms, and voice and photo search.
- Typo-tolerant search: "kurtha" still finds kurta
- Synonyms you define, like chappal = sandal
- Voice search for mobile shoppers
- Photo search to find similar products
Turn it on in Store settings › Smart search and Voice & photo search. Add synonyms under Catalog › Search synonyms.
Show size guides on product pages so shoppers pick the right size and fewer orders come back.
- Reusable size chart templates
- Assign charts to products or whole categories
- cm / inch toggle for shoppers
- "How to measure" guide on the product page
Enable the Size charts app from Apps, create charts under Catalog tools, then assign them to products or categories.
Sell downloads like e-books, courses, files and licence keys, delivered instantly and securely after payment.
- Upload files, add links or licence keys
- Instant delivery after successful payment
- Expiring download links with download limits
- Optional delivery message on WhatsApp
Manage files under Catalog › Catalog tools › Digital assets and attach them to your products.
Run timed auctions where shoppers bid on a product and the winner pays through a payment link.
- Start and end time for each auction
- Live bidding on the product page
- Winner receives a payment link
- Available for specific business types
Create and monitor auctions under Catalog › Auctions.
Let food customers customise dishes with add-on choices like size, base, toppings or spice level.
- Choice groups such as size, crust or toppings
- Required or optional, with minimum and maximum picks
- Shown when the shopper adds the item
- Made-to-order items for your kitchen
Create add-on groups in Catalog tools and attach them to menu items. Available for food businesses.
Sell medicines responsibly: shoppers upload prescriptions, you verify them and send a quote before dispatch.
- Mark medicines that need a prescription
- Shoppers upload prescriptions on your store
- Verify prescriptions and send quotes
- Shoppers track prescription status online
Review uploads and quotes under Orders › Prescriptions. Available for pharmacy stores.
Create an order on behalf of a customer and send them a link to pay online.
- Build an order from your catalogue for any customer
- Share a payment link with the customer
- Order confirms automatically once paid
- See all orders still awaiting payment
Go to Orders › Draft orders, add products and customer details, then share the payment link.
Keep selling products that are out of stock or not launched yet, and ship them when stock arrives.
- Pre-orders for upcoming launches
- Backorders when stock runs out
- One list of orders waiting for stock
- Fulfil them as new stock arrives
Track and fulfil waiting orders under Orders › Pre-orders & backorders.
Let customers subscribe to products they buy regularly and receive repeat orders automatically, often at a discount.
- Repeat orders on a fixed schedule
- Subscribe & save discount option
- Customers manage them from their account
- All subscriptions in one admin list
Enable subscriptions on products; manage active ones under Orders › Subscriptions.
Deliver orders with your own riders: assign orders on one screen, confirm drop-offs with a code, and track cash and tips.
- Rider profiles and documents
- One screen to assign orders to riders, with a live map
- Customer shares a one-time code to confirm delivery
- Track cash collected by riders and their earnings
- Delivery tips report
Add riders under Orders › Riders and assign orders from Orders › Dispatch.
Let shoppers pick a delivery time slot, and define delivery areas on a map with their own fees.
- Delivery time windows at checkout
- Delivery zones drawn on a map
- Fee, free-above amount and minimum order per zone
- Delivery hours and ETA per zone
Set up under Store settings › Delivery slots and Delivery zones.
Cut fake and returned cash-on-delivery orders with risk checks, phone OTP checks and order value limits.
- Phone OTP check before accepting cash on delivery
- Minimum and maximum order value for cash on delivery
- Block high-risk shoppers or pincodes
- Discount to encourage buyers to pay online
- WhatsApp message asking buyers to pay online instead
Set it up in Store settings › Payment Gateways › COD protection.
Sell wholesale to businesses with buyer accounts, group price lists, purchase orders, GST invoices and payment tracking.
- Business buyer accounts and customer groups
- Special price lists per customer group
- Purchase orders, invoices and debit notes
- Track business payments and dues
- Handle bulk orders from Blinkit, Zepto and Instamart
Find it under Sales channels › B2B desk, buyers and invoices; price groups are under Customers › Customer groups.
Enter any GST number to instantly see the business's legal name, address and registration status.
- Check a GST number in seconds
- Legal name, address and active status
- Handy for business buyers and GST invoices
- Uses GSTIN credits: free monthly lookups, then top-ups
Go to Store settings › GSTIN lookup. Lookups use GSTIN credits, shown under Credits & usage › GSTIN credits.
Sell gift cards that customers can gift and redeem at checkout, with balances tracked automatically.
- Sell gift cards on your storefront
- Redeem at checkout; remaining balance is kept
- Expiry dates with reminder messages
- View issued cards and balances in admin
Manage cards under Marketing › Gift cards.
Reward repeat customers with points on every order, tiers with perks, and bonus-point campaigns.
- Earn and redeem points on orders
- Tiers like Silver and Gold with perks
- Bonus-points campaigns for festivals or launches
- Insights on points issued and redeemed
Set up under Marketing › Loyalty.
Let users post their own classified listings on your site, with paid packages and moderation.
- Shoppers post and manage listings
- Paid packages to publish or feature listings
- Moderate and handle reported listings
- Available for specific business types
Manage under Storefront › Classifieds, Listing packages and Listing reports.
Run your store on your own website name, like yourbrand.com, instead of a Relaycial web address.
- Use your own website name (like yourbrand.com)
- Secure padlock (https) set up for you automatically
- Simple step-by-step guide to connect your domain
Go to Store settings › Domain, enter your website name and follow the simple guide.
Your storefront shows only your brand: no "Powered by Relaycial" badge in the footer.
- No Relaycial badge on any storefront page
- Your own footer copyright text stays as you set it
Automatic on plans that include it. On the free trial, a small badge links to Relaycial.
Advanced shop operations: serial and IMEI number tracking, cash safe, goods receiving, returns to suppliers and theft prevention.
- Serial and IMEI numbers for stock, sales and warranty
- Cash safe deposits, counts and bank deposits
- Receive goods and return items to suppliers
- Theft prevention: alerts on cancelled bills, drawer openings and cash gaps
- Busy-hours sales chart and a full billing activity log
Find these under Point of sale › Serial numbers, Safe, Receiving, Loss prevention and Sales heatmap.
Turn your store into a multi-seller marketplace: add sellers, approve their products, take commission and pay them.
- Seller sign-up with ID checks and approval
- Approve seller products before they go live
- Take commission and pay sellers in batches
- Seller notices and paid ad campaigns
Turn on under Sales channels › Marketplace mode, then manage Marketplace sellers.
Clear reports on sales, orders, products, customers, payments, GST and more, with exports.
- Sales, orders, products and customer reports
- Payments, profit, tax, shipping and returns
- Download reports as files
- Plain explanations of every number
Go to Analytics › Reports.
Collect payments straight into your own Razorpay, PayU or Cashfree account.
- Connect your own payment account
- Money settles directly to your bank
- Pay the rates you agreed with your payment provider
Connect your account in Store settings › Payment gateways.
Book couriers in a click, with shipping labels and tracking created automatically.
- Book shipments from the order screen
- Shipping label created automatically
- Tracking number saved on the order
- Without it, you type in tracking numbers yourself
Open an order and click Create Shipment. Shipping through Relaycial's courier accounts uses shipping credits.
Embed your store's apps, like chat or popups, on another website you own using a small code snippet.
- Use store apps on external websites
- Simple copy-and-paste setup
- Available on request for specific setups
Contact support to enable it, then copy the embed code into your other site.
The total number of products you can have in your catalogue at one time.
- Every product counts, including drafts and hidden products
- Variants like sizes or colours do not count separately
- Applies to products added by hand, in bulk or from other platforms
- Items you already have are never deleted if you go over
When you reach the limit, adding new ones is paused until you upgrade or free up room. You can still view and edit existing ones. Deleting products frees up room.
How many orders your plan is sized for each month. This is a soft limit: checkout is never blocked.
- Counts online, WhatsApp, in-shop and marketplace orders
- Draft, manual and test orders are not counted
- Resets on the 1st of every month (Indian time)
- Warnings at 80% and 100%, with an upgrade suggestion
- Customers can always keep ordering
You get a dashboard banner and a notification when you reach 80% and 100% of the month's orders.
How many team members, besides the store owner, can have access to your store admin.
- Each active staff member uses one seat
- Pending invitations also use a seat
- The store owner never uses a seat
- Deactivating a staff member frees their seat
When all seats are used, new invitations are paused until you upgrade or remove someone. Existing staff keep access.
How many separate stores your account can run under one login.
- Each store has its own catalogue, orders and settings
- Counts all stores under your account
- Extra stores can be added as add-ons
When you reach the limit, creating another store needs an upgrade or add-on. Existing stores are not affected.
Explorer
- Up to 5 products
- Up to 30 orders / month
- 1 staff seat
- 1 store
- Reports
- Use your own payment account
- Automated shipping
Starter
Get online with a small catalogue and core selling tools
- Up to 100 products
- Up to 200 orders / month
- 1 staff seat
- 1 store
- Your own website name
- Remove "Powered by Relaycial" badge
Growth
For growing D2C stores: marketing, content and POS
or $240 one-time lifetime
Start with Growth → Ask about lifetime access- Up to 1,000 products
- Up to 1,000 orders / month
- 3 staff seats
- 1 store
- Product specifications & FAQs
- Add & update products in bulk
- AI product content
- Size charts
- Sell digital downloads
- Draft orders & payment links
- Pre-orders & backorders
- Cash-on-delivery protection
Pro
Omnichannel: channels, B2B, inventory and loyalty
or $420 one-time lifetime
Start with Pro → Ask about lifetime access- Up to 10,000 products
- Up to 5,000 orders / month
- 10 staff seats
- 1 store
- Smart search
- Subscribe & save
- Own delivery team
- Delivery slots & zones
- Wholesale selling to businesses
- GST number check
- Gift cards
- Loyalty programme
Enterprise
Everything, for large, multi-location and marketplace stores
or $660 one-time lifetime
Start with Enterprise → Ask about lifetime access- Unlimited products
- Unlimited orders / month
- 25 staff seats
- 3 stores
- Auctions
- Food add-ons & choices
- Pharmacy
- Classified listings
- Advanced shop operations
- Multi-seller marketplace
- Use store tools on other websites
Prices are per year and include 18% GST. 0% Relaycial commission on your sales when you use your own payment account. Billed in INR; USD amounts are indicative.
Growth plans from $84/yr • Early access open • Live within 24 hours guaranteed.
Automated customer care — without marketplace lock-in or banned numbers.
Your Contacts, Your Facility
Each shop gets its own isolated database. No shared buyer pool — the customers you already serve stay exclusively under your roof.
Plain Shopkeeper Language
Routines, greetings, and offers — not marketing funnels, drip triggers, or confusing software buzzwords.
Your Own Shop Voice
Messages carry your shop identity. Customers feel like you wrote each note personally, because templates match your tone.
Anti-Ban Send Pacing
Smart rate-limiting and natural send jitter protect your business phone number from spam flags and automated blocklists.
Consumable Re-Order Cadences
Automatically remind customers when groceries, medicines, or supplies run low — turning one-off sales into predictable repeat revenue.
Live in 24 Hours — Guaranteed
Instant access in ~60 seconds, and a hard go-live commitment within 24 hours when your nurturing workspace is set up.
Shop owners who wanted steady WhatsApp care — not another exhausting typing night.
Illustrative retail case studies from kirana, boutique, and pharmacy operators.
“We used to type Diwali wishes one by one. Now the routine sends in our shop voice — regulars reply like we wrote it ourselves.”
“Our contact list stayed ours — not a marketplace. Weekly new-arrival notes go out without burning another evening on the phone.”
“Simple segments for regulars vs quiet customers. The reports show what went out — no marketing jargon, just what a chemist needs.”
Frequently Asked Questions About Business Nurturing.
Your contacts, routine cadences, variable merge, and number safety.
Launch your WhatsApp routines. Keep regulars close this week.
Your contacts, your routines, your shop voice — try free for 30 days, paid plans from $12/yr. Live within 24 hours — guaranteed.
Complementary solutions for your business
Pair Business Nurturing with these ready-made add-on tools to make daily work easier and grow sales.
CRM for Businesses
Customer cards with interaction history, named pipeline stages & follow-up reminders so deals never slip.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
E-Commerce Store
Products in every size & colour, 0% commission Razorpay UPI/cards, delivered-only COD & automatic Shiprocket delivery to 29,000+ PIN codes.
Explore other popular business types
Discover turnkey websites and operating systems custom-tailored for each trade — launch with zero code and zero agency fees.
E-Commerce Store
Products in every size & colour, 0% commission Razorpay UPI/cards, delivered-only COD & automatic Shiprocket delivery to 29,000+ PIN codes.
D2C Brand Website
Story-first lookbooks, video drop pages & 60-second Instagram bio link checkout for lifestyle and creator founders.
Apparel Boutique OS
Every size & colour for your apparel, lookbook stories, festive offers & direct WhatsApp order lanes for boutique racks.
B2B Wholesale Catalog
Volume pricing tiers, MOQ rules, spec sheet downloads & structured quote requests without consumer cart clutter.
Service Business Website
Service menus, retainer pricing tiers, credibility proof blocks & structured inquiry funnels for agencies & consultants.
Appointment Booking System
Calendar-first booking with provider schedules, session buffer times & automated WhatsApp reminders.
Membership Management
Club, gym & studio membership plans, renewal cycles, freeze/hold & desk attendance under your brand.
Teaching Platform
Coaching class websites with course catalogs, seat limits, student quizzes & automated WhatsApp fee updates.
Restaurant Software
Dine-in QR table ordering, direct takeaway checkout & instant kitchen dispatch tickets with 0% commission.
Quick Commerce Store
Category aisles, PIN delivery promises, express grocery sites & lightning checkout under your own domain.
Creative Portfolio
Minimalist showcase grids, typography-first case studies & direct client inquiry forms for designers & studios.
vCard for Individuals
Personal digital visiting card with photo, bio, tap-to-call, WhatsApp buttons & share links for professionals.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
Kirana + Credit Khata OS
Shopkeeper counter billing, customer udhaar ledger, gentle payment reminders & optional neighbourhood shop site.
Pharmacy / Medical Store OS
Medicine catalog with batch expiry cues, GST counter bills, UPI collect & neighbourhood delivery under your chemist brand.
CRM for Businesses
Customer cards with interaction history, named pipeline stages & follow-up reminders so deals never slip.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Real Estate Broker OS
Property listings with photos & price, buyer inquiry inbox, site visits & your own branded broker site.
CA / Tax Practice OS
Client PAN/GSTIN vault, GSTR/ITR filings calendar, document store & practice fee invoices.
Jewellery Store OS
Showroom catalog with gold/silver purity notes, making charges, gold schemes/EMI & direct WhatsApp inquiries.
Event / Wedding Planner OS
Wedding packages, lead stage pipeline, day-of countdown checklists & vendor coordination on your brand.
Photography Studio OS
Shoot packages, client booking dates, password-protected proofing galleries & high-res photo delivery.
Hostel / PG Management OS
Vacant/occupied bed allocation board, monthly rent ledger, mess tracking & your own branded property site.
Clinic / Doctor Practice OS
Patient cards with visit history, prescription notes, clinic billing & the doctor's own branded website on their own domain.
Need a custom setup for your industry or multiple outlets?
Talk directly to our product experts about custom needs, connecting your existing business software, or a private setup just for you.