Apparel and footwear are among the fastest-growing categories in Indian online retail. However, managing products with many sizes and colours without tracking each one separately leads to overselling, wrong parcel dispatches, and negative customer reviews.
Why Flat Product Listings Fail in Apparel
A single t-shirt often comes in 4 colors and 5 sizes (20 unique variations). If all variations share a single global stock number, an order for a Medium size can deplete the stock needed for an XL customer.
The Solution: Track Every Size & Colour Separately
Relaycial automatically creates every size and colour combination for you. Each variant gets its own product code (e.g. TEE-BLK-M), separate barcode, stock threshold, and compare-at pricing.
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