D2C Playbooks & Guides

The Relaycial Founder Journal

Practical, no-fluff guides on Indian payments, reducing COD return rates, setting up products with sizes & colours, and scaling independent e-commerce brands.

Featured Guide • 5 min read • September 15, 2026

How to Grow Cash on Delivery Orders in India Without Losing Money on Returns

Cash on Delivery accounts for over 60% of tier 2/3 orders. Discover how delivered-only commission ledgers, automated address verification, and WhatsApp notifications cut returned and undelivered orders by 42%.

Aarav Mehta

Head of Growth, Relaycial

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Tags in this guide

#COD #Shiprocket #Delivery #Fewer Returns

More guides

Payments, catalog, logistics, and growth.

Payments & Fintech 6 min read

Your Own Razorpay Account vs Relaycial Payments: Which is Right for Your Brand?

Evaluate the trade-offs between connecting your own Razorpay business account for 0% commission on your sales versus starting instantly with Relaycial’s ready-made payment setup.

Priya Nair

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Managing Products 4 min read

The Simple Guide to Sizes & Colours for Fashion & Apparel Stores

Managing every size, colour and fabric combination with its own stock, sale pricing and automatic stock tracking — without messy spreadsheet errors.

Devendra Sharma

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Growth & SEO 5 min read

Your Own Domain vs a Free Relaycial Link: Speed, Trust, and SEO for Indian Brands

How to move from your instant free link to your own domain name, with automatic security and setup checks, without losing search rankings.

Neha Deshmukh

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