Your boutique website.
On your own brand name.
A tailored fashion operating system and editorial storefront for luxury boutiques, couture ateliers, and apparel stores. Size × color × fabric options for every piece, custom measurement capture, 1-click WhatsApp checkout, lookbooks, and in-store fitting pickup.
- Live in 24 hours — guaranteed
- Cards & local gateways
- Multiple Couriers, One Place
- Secure https Included
- Built for every market
Your boutique. Your custom domain. Not a marketplace stall.
Generic ecommerce platforms treat apparel like mass-market stock items — incapable of handling custom body measurements, fabric variations, tailor alterations, or WhatsApp orders.
Relaycial Apparel Boutique OS is crafted for real fashion studios: size, colour & fabric options, bespoke measurement capture, editorial lookbook spreads, in-store trial pickup, and automated courier dispatches under your designer brand name.
Independent couture ateliers, luxury prêt labels, and bespoke fashion houses.
Lehengas, sarees, sherwanis, and festive collections requiring custom blouse/fitment sizing.
Made-to-measure tailoring, custom suits, and studios capturing exact client measurements.
Curated multi-designer fashion boutiques offering physical trial room fittings and courier delivery.
Viral apparel creators converting Reels and WhatsApp chats into organized online storefront orders.
Seasonal fashion edits, festival collections, and limited-edition sustainable fabric drops.
Need general retail inventory only? See E-Commerce Store. Need quick appointment bookings for stylists? See Appointment Scheduling. This page is dedicated strictly to Apparel Boutique OS.
Everything your boutique needs.
Nothing generic.
From Size × Color × Fabric options to custom measurement capture and 1-tap WhatsApp checkout — purpose-built for the garment floor and digital showroom.
Your boutique on your own brand name & domain
Your designer label, your logo, your typography, and your own domain (e.g. houseofmeera.in). Zero Relaycial watermarks, zero third-party app badges, and zero competitor ads beside your creations.
Size × color variants & every combination
Every size, colour and fabric combination with its own stock count, high-definition color swatches, fabric overlays (Pure Silk, Chanderi, Organza, Modal), per-variant price surcharges, and instant out-of-stock size indicators.
Custom measurement capture & alteration forms
Standard size runs or bespoke made-to-measure with built-in measurement forms (Bust, Waist, Hips, Shoulder, Sleeve, Blouse / Kurta Length). Customers submit exact inches directly on the product page.
Instagram & WhatsApp 1-click order checkout
Convert social followers into confirmed orders with 1 tap. Pre-formatted WhatsApp messages carry style codes, selected variant, custom measurements, and delivery preference — plus instant UPI/Card payments.
Lookbook browsing & editorial seasonal drops
Curate high-fashion campaign spreads, festive drop galleries, and shoppable lookcards. Shoppers explore magazine-style outfit stories, see styling notes, and add curated ensembles with a single click.
In-store trial pickup & doorstep courier delivery
Give clients the freedom to reserve pieces for in-boutique trial room fittings or choose doorstep courier shipping with integrated Shiprocket across 29,000+ PIN codes, automatic shipping labels, and live WhatsApp tracking.
Bespoke sizing, tailor notes & WhatsApp checkout — built right in.
Stop losing sales because clients aren't sure about standard sizing. Allow clients to submit body measurements directly on the product page or send their order straight to WhatsApp with pre-filled variant specs.
- Bust, Waist, Hips, Length & Sleeve custom inch inputs
- Size XS–5XL with Fabric surcharge calculation (e.g. Pure Silk +₹800)
- Tailoring production stages: Cutting → Alteration → Fitting → Dispatched
Realistic comparison: What apparel boutiques actually weigh.
A strictly realistic assessment against generic ecommerce platforms (Shopify/WooCommerce), offline-only physical retail, and high-commission fashion marketplaces (Myntra/Ajio).
Your own-brand store on your domain + size × color × fabric options + custom measurements + 1-tap WhatsApp checkout + Shiprocket.
Rigid 100-variant limit; no native custom measurement capture; requires 5+ paid monthly apps for lookbooks, WhatsApp, and courier sync.
High return rates (35%+), zero custom alterations, delayed 30-day payout cycles, and you never own your customer relationships.
| Feature & Workflow |
Relaycial Apparel OS
Boutique-First
$12–$84/yr · 0% commission
|
Generic E-Commerce
Shopify / WooCommerce
|
Offline-Only Retail
Paper notebooks & walk-ins
|
Fashion Marketplaces
Myntra / Ajio / Amazon
|
|---|---|---|---|---|
|
Custom measurements & alteration capture
Bespoke Fitment & Alterations
|
Built-in bespoke tailoring fields (Bust, Waist, Hips, Length, Neckline) directly on product & checkout pages
|
Not supported natively; requires fragile paid form builder apps ($15–$30/mo) with disconnected order notes
|
Handwritten tailor notebooks; slips get misplaced and customer sizing history is never saved digitally
|
Strictly standard ready-to-wear sizes only; zero customization, zero alteration capture, 35%+ return rate
|
|
Size × Color × Fabric variant grids
Apparel Catalog Architecture
|
Built-in 3-level options (Size × Color Swatch × Fabric) with independent rack stock & fabric price surcharges
|
•
Basic size/color only; strict 100-variant limit on basic tiers; fabric surcharges require complex workarounds
|
Physical inventory racks only; customers must visit the store to see available colors and fabrics
|
•
Rigid catalog templates optimized for mass-market commodity apparel; zero custom fabric story
|
|
Instagram & WhatsApp 1-click checkout
Social & Conversational Commerce
|
1-tap WhatsApp order lane with neatly filled product, size, measurements & address, plus direct UPI / Card payment
|
Forced multi-step shopping carts with 65%+ mobile abandonment; lacks native WhatsApp order conversion
|
•
Unstructured WhatsApp chat back-and-forth; copying UPI numbers and verifying payment screenshots manually
|
Zero customer contact; marketplace strictly conceals buyer identity and forbids direct WhatsApp engagement
|
|
Editorial lookbooks & story spreads
Visual Branding & Lookbook
|
Magazine-style editorial spreads, seasonal drop galleries, and interactive shoppable lookcards
|
Generic commodity grid layouts by default; high-end lookbook layout apps cost an additional $30–$50/mo
|
Printed lookbooks or Instagram highlights that quickly get buried under daily social posts
|
Strict plain white-background photo requirements; zero editorial storytelling or boutique ambiance
|
|
In-store trial pickup + Doorstep courier
Omnichannel Fulfillment
|
Seamless choice: reserve for boutique trial room fitting or dispatch via Shiprocket (29,000+ PINs, auto shipping labels)
|
•
Online courier shipping only; store pickup requires specialized multi-location ERP add-ons
|
Local walk-in traffic only; manual visits to courier offices for outstation client shipments
|
•
Doorstep delivery only; warehouse inventory locked into strict fulfillment SLAs with heavy delay penalties
|
|
100% your own brand
Brand Ownership & Domain
|
Your boutique brand on your custom domain (myboutique.in) with zero Relaycial watermarks or seller badge fees
|
•
Your domain, but checkout often carries platform branding, app watermarks, and mandatory platform terms
|
•
Physical storefront sign only; zero discoverable digital presence for NRI or outstation clients
|
Marketplace brand dominates; your label is listed alongside hundreds of discounted competitor clones
|
|
Monthly operating cost & commission
All-inclusive pricing
|
Flat $12 – $84 / yr · 0% commission with your own payment account
|
$24 base + $78+/mo in essential fashion apps (Lookbook + Measurement + WhatsApp + Shiprocket)
|
•
₹0 software cost, but high physical overhead and missed outstation sales revenue
|
25%–40% commission cut on every single sale + return penalty deductions and delayed 30-day settlements
|
Strictly factual comparison based on standard boutique retail operations and multi-carrier Indian logistics. Shopify is a registered trademark of Shopify Inc.
View transparent boutique pricingThree steps. Then shoppers browse your lookbook.
Instant secure https link in ~60 seconds. Complete designer storefront under your brand live within 24 hours — guaranteed.
-
01
Brand & Domain
Claim your boutique brand name
Pick your instant free link (e.g. houseofmeera.relaycial.com) and connect your own domain (e.g. houseofmeera.in). Upload your boutique logo and color palette.
✓ Secure link in 60s -
02
Collections & Variants
Set up size, color & fabric options
Upload collection photos, define Size × Color × Fabric variant grids, set up custom measurement fields for tailoring, and set up your editorial lookbook.
✓ Custom measurements ready -
03
Sell & Deliver
Accept WhatsApp & online orders
Receive 1-tap WhatsApp orders or online UPI / Card payments (0% commission). Offer in-store trial pickups and dispatch via Shiprocket with automatic shipping labels.
✓ Live in 24h guaranteed
One clear yearly plan. 0% commission on your sales.
Showing prices for United States in USD. No surprise piles of apps, no hidden transaction cuts.
Country & pricing
Your own-brand storefront · size & colour options · custom measurements · WhatsApp & Shiprocket
Show a clear specifications table and ready answers to common questions on your product pages.
- Spec fields per category, like fabric, wattage or warranty
- Product FAQs per product or as category templates
- Fill once per category, reuse across products
- Shown neatly on the product page
Set up under Catalog › Catalog tools › Specifications and Product FAQs, then fill values on each product.
Add or update many products at once with an Excel sheet, and download your full product list anytime.
- Upload new products from an Excel or CSV sheet
- Update prices, stock and product details in one go
- Preview rows before importing
- Export your full catalogue to a file
Go to Catalog › Catalog tools › Import / export, download the template, fill it and upload. Your plan's product limit still applies.
Write product titles, descriptions, bullet points and Google search text with AI, then review before you save.
- "Write with AI" button on the product form
- Titles, descriptions, bullet points and Google search text
- Bulk writing for many selected products
- Uses AI credits: free monthly allowance, then top-ups
Open a product and click Write with AI, or select products in the list for bulk writing. Check your balance under Credits & usage › AI credits.
Make storefront search forgiving and smarter with typo tolerance, your own synonyms, and voice and photo search.
- Typo-tolerant search: "kurtha" still finds kurta
- Synonyms you define, like chappal = sandal
- Voice search for mobile shoppers
- Photo search to find similar products
Turn it on in Store settings › Smart search and Voice & photo search. Add synonyms under Catalog › Search synonyms.
Show size guides on product pages so shoppers pick the right size and fewer orders come back.
- Reusable size chart templates
- Assign charts to products or whole categories
- cm / inch toggle for shoppers
- "How to measure" guide on the product page
Enable the Size charts app from Apps, create charts under Catalog tools, then assign them to products or categories.
Sell downloads like e-books, courses, files and licence keys, delivered instantly and securely after payment.
- Upload files, add links or licence keys
- Instant delivery after successful payment
- Expiring download links with download limits
- Optional delivery message on WhatsApp
Manage files under Catalog › Catalog tools › Digital assets and attach them to your products.
Run timed auctions where shoppers bid on a product and the winner pays through a payment link.
- Start and end time for each auction
- Live bidding on the product page
- Winner receives a payment link
- Available for specific business types
Create and monitor auctions under Catalog › Auctions.
Let food customers customise dishes with add-on choices like size, base, toppings or spice level.
- Choice groups such as size, crust or toppings
- Required or optional, with minimum and maximum picks
- Shown when the shopper adds the item
- Made-to-order items for your kitchen
Create add-on groups in Catalog tools and attach them to menu items. Available for food businesses.
Sell medicines responsibly: shoppers upload prescriptions, you verify them and send a quote before dispatch.
- Mark medicines that need a prescription
- Shoppers upload prescriptions on your store
- Verify prescriptions and send quotes
- Shoppers track prescription status online
Review uploads and quotes under Orders › Prescriptions. Available for pharmacy stores.
Create an order on behalf of a customer and send them a link to pay online.
- Build an order from your catalogue for any customer
- Share a payment link with the customer
- Order confirms automatically once paid
- See all orders still awaiting payment
Go to Orders › Draft orders, add products and customer details, then share the payment link.
Keep selling products that are out of stock or not launched yet, and ship them when stock arrives.
- Pre-orders for upcoming launches
- Backorders when stock runs out
- One list of orders waiting for stock
- Fulfil them as new stock arrives
Track and fulfil waiting orders under Orders › Pre-orders & backorders.
Let customers subscribe to products they buy regularly and receive repeat orders automatically, often at a discount.
- Repeat orders on a fixed schedule
- Subscribe & save discount option
- Customers manage them from their account
- All subscriptions in one admin list
Enable subscriptions on products; manage active ones under Orders › Subscriptions.
Deliver orders with your own riders: assign orders on one screen, confirm drop-offs with a code, and track cash and tips.
- Rider profiles and documents
- One screen to assign orders to riders, with a live map
- Customer shares a one-time code to confirm delivery
- Track cash collected by riders and their earnings
- Delivery tips report
Add riders under Orders › Riders and assign orders from Orders › Dispatch.
Let shoppers pick a delivery time slot, and define delivery areas on a map with their own fees.
- Delivery time windows at checkout
- Delivery zones drawn on a map
- Fee, free-above amount and minimum order per zone
- Delivery hours and ETA per zone
Set up under Store settings › Delivery slots and Delivery zones.
Cut fake and returned cash-on-delivery orders with risk checks, phone OTP checks and order value limits.
- Phone OTP check before accepting cash on delivery
- Minimum and maximum order value for cash on delivery
- Block high-risk shoppers or pincodes
- Discount to encourage buyers to pay online
- WhatsApp message asking buyers to pay online instead
Set it up in Store settings › Payment Gateways › COD protection.
Sell wholesale to businesses with buyer accounts, group price lists, purchase orders, GST invoices and payment tracking.
- Business buyer accounts and customer groups
- Special price lists per customer group
- Purchase orders, invoices and debit notes
- Track business payments and dues
- Handle bulk orders from Blinkit, Zepto and Instamart
Find it under Sales channels › B2B desk, buyers and invoices; price groups are under Customers › Customer groups.
Enter any GST number to instantly see the business's legal name, address and registration status.
- Check a GST number in seconds
- Legal name, address and active status
- Handy for business buyers and GST invoices
- Uses GSTIN credits: free monthly lookups, then top-ups
Go to Store settings › GSTIN lookup. Lookups use GSTIN credits, shown under Credits & usage › GSTIN credits.
Sell gift cards that customers can gift and redeem at checkout, with balances tracked automatically.
- Sell gift cards on your storefront
- Redeem at checkout; remaining balance is kept
- Expiry dates with reminder messages
- View issued cards and balances in admin
Manage cards under Marketing › Gift cards.
Reward repeat customers with points on every order, tiers with perks, and bonus-point campaigns.
- Earn and redeem points on orders
- Tiers like Silver and Gold with perks
- Bonus-points campaigns for festivals or launches
- Insights on points issued and redeemed
Set up under Marketing › Loyalty.
Let users post their own classified listings on your site, with paid packages and moderation.
- Shoppers post and manage listings
- Paid packages to publish or feature listings
- Moderate and handle reported listings
- Available for specific business types
Manage under Storefront › Classifieds, Listing packages and Listing reports.
Run your store on your own website name, like yourbrand.com, instead of a Relaycial web address.
- Use your own website name (like yourbrand.com)
- Secure padlock (https) set up for you automatically
- Simple step-by-step guide to connect your domain
Go to Store settings › Domain, enter your website name and follow the simple guide.
Your storefront shows only your brand: no "Powered by Relaycial" badge in the footer.
- No Relaycial badge on any storefront page
- Your own footer copyright text stays as you set it
Automatic on plans that include it. On the free trial, a small badge links to Relaycial.
Advanced shop operations: serial and IMEI number tracking, cash safe, goods receiving, returns to suppliers and theft prevention.
- Serial and IMEI numbers for stock, sales and warranty
- Cash safe deposits, counts and bank deposits
- Receive goods and return items to suppliers
- Theft prevention: alerts on cancelled bills, drawer openings and cash gaps
- Busy-hours sales chart and a full billing activity log
Find these under Point of sale › Serial numbers, Safe, Receiving, Loss prevention and Sales heatmap.
Turn your store into a multi-seller marketplace: add sellers, approve their products, take commission and pay them.
- Seller sign-up with ID checks and approval
- Approve seller products before they go live
- Take commission and pay sellers in batches
- Seller notices and paid ad campaigns
Turn on under Sales channels › Marketplace mode, then manage Marketplace sellers.
Clear reports on sales, orders, products, customers, payments, GST and more, with exports.
- Sales, orders, products and customer reports
- Payments, profit, tax, shipping and returns
- Download reports as files
- Plain explanations of every number
Go to Analytics › Reports.
Collect payments straight into your own Razorpay, PayU or Cashfree account.
- Connect your own payment account
- Money settles directly to your bank
- Pay the rates you agreed with your payment provider
Connect your account in Store settings › Payment gateways.
Book couriers in a click, with shipping labels and tracking created automatically.
- Book shipments from the order screen
- Shipping label created automatically
- Tracking number saved on the order
- Without it, you type in tracking numbers yourself
Open an order and click Create Shipment. Shipping through Relaycial's courier accounts uses shipping credits.
Embed your store's apps, like chat or popups, on another website you own using a small code snippet.
- Use store apps on external websites
- Simple copy-and-paste setup
- Available on request for specific setups
Contact support to enable it, then copy the embed code into your other site.
The total number of products you can have in your catalogue at one time.
- Every product counts, including drafts and hidden products
- Variants like sizes or colours do not count separately
- Applies to products added by hand, in bulk or from other platforms
- Items you already have are never deleted if you go over
When you reach the limit, adding new ones is paused until you upgrade or free up room. You can still view and edit existing ones. Deleting products frees up room.
How many orders your plan is sized for each month. This is a soft limit: checkout is never blocked.
- Counts online, WhatsApp, in-shop and marketplace orders
- Draft, manual and test orders are not counted
- Resets on the 1st of every month (Indian time)
- Warnings at 80% and 100%, with an upgrade suggestion
- Customers can always keep ordering
You get a dashboard banner and a notification when you reach 80% and 100% of the month's orders.
How many team members, besides the store owner, can have access to your store admin.
- Each active staff member uses one seat
- Pending invitations also use a seat
- The store owner never uses a seat
- Deactivating a staff member frees their seat
When all seats are used, new invitations are paused until you upgrade or remove someone. Existing staff keep access.
How many separate stores your account can run under one login.
- Each store has its own catalogue, orders and settings
- Counts all stores under your account
- Extra stores can be added as add-ons
When you reach the limit, creating another store needs an upgrade or add-on. Existing stores are not affected.
Explorer
- Up to 5 products
- Up to 30 orders / month
- 1 staff seat
- 1 store
- Reports
- Use your own payment account
- Automated shipping
Starter
Get online with a small catalogue and core selling tools
- Up to 100 products
- Up to 200 orders / month
- 1 staff seat
- 1 store
- Your own website name
- Remove "Powered by Relaycial" badge
Growth
For growing D2C stores: marketing, content and POS
or $240 one-time lifetime
Start with Growth → Ask about lifetime access- Up to 1,000 products
- Up to 1,000 orders / month
- 3 staff seats
- 1 store
- Product specifications & FAQs
- Add & update products in bulk
- AI product content
- Size charts
- Sell digital downloads
- Draft orders & payment links
- Pre-orders & backorders
- Cash-on-delivery protection
Pro
Omnichannel: channels, B2B, inventory and loyalty
or $420 one-time lifetime
Start with Pro → Ask about lifetime access- Up to 10,000 products
- Up to 5,000 orders / month
- 10 staff seats
- 1 store
- Smart search
- Subscribe & save
- Own delivery team
- Delivery slots & zones
- Wholesale selling to businesses
- GST number check
- Gift cards
- Loyalty programme
Enterprise
Everything, for large, multi-location and marketplace stores
or $660 one-time lifetime
Start with Enterprise → Ask about lifetime access- Unlimited products
- Unlimited orders / month
- 25 staff seats
- 3 stores
- Auctions
- Food add-ons & choices
- Pharmacy
- Classified listings
- Advanced shop operations
- Multi-seller marketplace
- Use store tools on other websites
Prices are per year and include 18% GST. 0% Relaycial commission on your sales when you use your own payment account. Billed in INR; USD amounts are indicative.
Boutiques who wanted a real brand storefront — not a marketplace stall.
Highlights from designer boutiques, ethnic fashion studios, and bespoke ateliers running on Relaycial.
“Size and color variants finally match our rack. Customers browse the lookbook on our domain, then confirm on WhatsApp — our brand, not a marketplace.”
“Wedding-season offers used to mean Canva chaos. Now the collection page and WhatsApp lane stay under our boutique name.”
“We needed fashion variants and a clean lookbook — not grocery aisles or generic ecommerce jargon. Shoppers bookmark our URL now.”
“Sold-out sizes toggle without killing the whole style. The front website finally feels like our boutique floor.”
Questions about Apparel Boutique OS.
Your own branding, custom measurements, size × color × fabric options, WhatsApp orders, and 24-hour launch.
Launch your designer boutique website this week.
Your own-brand storefront, Size × Color × Fabric variants, custom measurement capture, 1-tap WhatsApp checkout, and your own domain. Live in 24 hours — guaranteed.
Complementary solutions for your business
Pair Apparel Boutique OS with these ready-made add-on tools to make daily work easier and grow sales.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Business Nurturing
Contact segmentation (regulars vs quiet), festival routines & broadcast reach reports in your shop voice.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
D2C Brand Website
Story-first lookbooks, video drop pages & 60-second Instagram bio link checkout for lifestyle and creator founders.
Explore other popular business types
Discover turnkey websites and operating systems custom-tailored for each trade — launch with zero code and zero agency fees.
E-Commerce Store
Products in every size & colour, 0% commission Razorpay UPI/cards, delivered-only COD & automatic Shiprocket delivery to 29,000+ PIN codes.
D2C Brand Website
Story-first lookbooks, video drop pages & 60-second Instagram bio link checkout for lifestyle and creator founders.
B2B Wholesale Catalog
Volume pricing tiers, MOQ rules, spec sheet downloads & structured quote requests without consumer cart clutter.
Service Business Website
Service menus, retainer pricing tiers, credibility proof blocks & structured inquiry funnels for agencies & consultants.
Appointment Booking System
Calendar-first booking with provider schedules, session buffer times & automated WhatsApp reminders.
Membership Management
Club, gym & studio membership plans, renewal cycles, freeze/hold & desk attendance under your brand.
Teaching Platform
Coaching class websites with course catalogs, seat limits, student quizzes & automated WhatsApp fee updates.
Restaurant Software
Dine-in QR table ordering, direct takeaway checkout & instant kitchen dispatch tickets with 0% commission.
Quick Commerce Store
Category aisles, PIN delivery promises, express grocery sites & lightning checkout under your own domain.
Creative Portfolio
Minimalist showcase grids, typography-first case studies & direct client inquiry forms for designers & studios.
vCard for Individuals
Personal digital visiting card with photo, bio, tap-to-call, WhatsApp buttons & share links for professionals.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
Kirana + Credit Khata OS
Shopkeeper counter billing, customer udhaar ledger, gentle payment reminders & optional neighbourhood shop site.
Pharmacy / Medical Store OS
Medicine catalog with batch expiry cues, GST counter bills, UPI collect & neighbourhood delivery under your chemist brand.
Business Nurturing
Contact segmentation (regulars vs quiet), festival routines & broadcast reach reports in your shop voice.
CRM for Businesses
Customer cards with interaction history, named pipeline stages & follow-up reminders so deals never slip.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Real Estate Broker OS
Property listings with photos & price, buyer inquiry inbox, site visits & your own branded broker site.
CA / Tax Practice OS
Client PAN/GSTIN vault, GSTR/ITR filings calendar, document store & practice fee invoices.
Jewellery Store OS
Showroom catalog with gold/silver purity notes, making charges, gold schemes/EMI & direct WhatsApp inquiries.
Event / Wedding Planner OS
Wedding packages, lead stage pipeline, day-of countdown checklists & vendor coordination on your brand.
Photography Studio OS
Shoot packages, client booking dates, password-protected proofing galleries & high-res photo delivery.
Hostel / PG Management OS
Vacant/occupied bed allocation board, monthly rent ledger, mess tracking & your own branded property site.
Clinic / Doctor Practice OS
Patient cards with visit history, prescription notes, clinic billing & the doctor's own branded website on their own domain.
Need a custom setup for your industry or multiple outlets?
Talk directly to our product experts about custom needs, connecting your existing business software, or a private setup just for you.