Your Independent Direct-to-Consumer Store
Your lookbook.
Your story.
Your own domain.
Your independent direct-to-consumer brand store on your own domain. Editorial lookbooks that sell, story pages, sizes & colours for every product, instant UPI QR checkout, automatic Shiprocket shipping labels, and WhatsApp order alerts — live in 24 hours — guaranteed.
Linen-Silk Reversible Coord
- Live in 24 hours — guaranteed
- Cards & local gateways
- Multiple Couriers, One Place
- Secure https Included
- Built for every market
Your independent direct-to-consumer brand store on your own domain.
Marketplaces rent you a commodity booth. Rented store-builder themes slap their logo on your checkout. Relaycial gives you a brand that is fully yours: your typography, your editorial lookbook, your customer data, and your domain.
Own Your Web Address & Your Visitors
Start with a free secure https link in 60 seconds, then point your own domain (yourbrand.in or yourbrand.com) with one simple setting.
100% Your Brand Everywhere Customers Look
No "Powered by" badges or third-party platform watermarks. From the editorial hero and variant picker to the mobile checkout and WhatsApp alerts, every touchpoint reinforces your label.
Direct Payouts & 0% Commission
Customer payments settle directly into your business bank account through your own Razorpay or payment account. Relaycial charges 0% commission on your sales — your profits stay yours.
Built for lookbook desire. Optimized for immediate checkout.
Everything an ambitious direct-to-consumer brand needs — from magazine-grade collection storytelling to automated carrier dispatch — natively built into one seamless system.
Editorial lookbook & collection spreads
Curate magazine-style campaign spreads, moodboards, and outfit lookcards that evoke desire and elevate brand perception far above commodity grid stores.
High-converting story funnels & drop pages
Founder origins, artisanal craft notes, limited-quantity waitlists, and interactive drop countdowns designed specifically for short-attention social traffic.
Product variants (Size × Color × Material)
Every size, colour and material combination with its own price, compare-at discounts, live inventory tracking, visual color swatches, and out-of-stock backorders.
Instant checkout / UPI QR (0% commission)
Frictionless 1-step mobile checkout with cards, digital wallets & local gateways. Money goes straight to your account — 0% commission on your sales.
Automatic multi-courier shipping
1-click shipping labels, live courier rate comparison, automatic pickup lists, and tracking updates without extra paid add-ons.
WhatsApp order alerts & drop notifications
Instant WhatsApp receipts, dispatch updates with live courier tracking links, out-for-delivery pings, and VIP drop alerts that eliminate “where is my order” messages.
How Relaycial compares to real alternatives.
Before you assemble a fragile ₹8,000/mo pile of Shopify apps, spend ₹2,00,000 on an agency rebuild, or get overwhelmed by Instagram DMs — compare the facts.
| Feature & Capability |
Relaycial D2C Store
|
Shopify + Pile of Paid Apps | Custom Agency Dev | Instagram DM Selling |
|---|---|---|---|---|
| Total Monthly Operating Cost |
From $12 / yr (Flat all-in plan, no surprise app fees)
|
₹1,999 base + ₹6,000–₹12,000/mo in paid apps (Lookbook + WhatsApp + Shiprocket + Pincode apps) | ₹20,000–₹40,000/mo agency retainer + cloud hosting + security & maintenance | “Free” software but 60%+ drop-off, manual errors & hundreds of lost hours |
| Upfront Build & Setup Capital |
₹0 upfront build fees · ~60s setup · live within 24 hours guaranteed
|
₹15,000–₹50,000 for themes, setup, and connecting a pile of apps | ₹1,50,000 – ₹4,00,000+ upfront agency fee for custom Next.js/WooCommerce | ₹0 upfront, but zero brand valuation or enterprise equity built |
| Editorial Lookbook & Story Funnels |
Native magazine spreads, drop countdowns, craft stories & interactive lookcards
|
Generic product grids by default; requires expensive monthly page builder apps ($30-$60/mo) | Requires frontend developer work for every new lookbook layout or story change | Disorganized Instagram highlights & messy WhatsApp story screenshots |
| Commission on Your Sales |
0% commission when you use your own Razorpay or payment account
|
0.5% – 2.0% penalty fee on every order when using external Indian gateways | 0% platform fee, but high developer cost to keep payments working & maintained | Manual UPI transfer screenshots (prone to fraud & fake payment receipts) |
| Indian Shipping & Auto Labels (29k+ PINs) |
Built-in Shiprocket: 1-click shipping labels, Delhivery/BlueDart compare, label print & auto tracking
|
Requires extra connector apps that often break and need manual fixing | Custom courier connection that needs a developer every time the courier changes something | Manual parcel booking at courier counter or copy-pasting addresses into courier apps |
| Sizes, Colours & Variants |
Every Size × Color × Fabric × Fit combination with live stock counts & swatches
|
Strict 100-variant limit per product (requires complex third-party workaround apps) | Supported if architected upfront, but expensive database maintenance | Constant chat back-and-forth asking “Is size M in Olive green in stock?” |
| Automated WhatsApp Notifications |
Built-in WhatsApp order confirmations, shipment tracking links, and VIP drop alerts
|
Requires expensive WhatsApp marketing apps (charge per-message + monthly subscription) | Requires a paid WhatsApp Business setup & custom developer work | Manual copy-pasting tracking numbers to each customer individually |
| Cash on Delivery (COD) & Returned Orders |
Platform commission only on courier-confirmed Delivered parcels (0% fee on returned orders)
|
Platform charges transaction fees on all orders, even returned or cancelled ones | Requires custom ledger and reconciliation development | Massive fake COD orders and unverified addresses with zero fraud filtering |
| Your Own Brand on Your Own Domain |
100% your own brand on your own domain (yourbrand.in) with a free secure https link
|
“Powered by Shopify” badges and Shopify checkout redirects on lower tiers | Your own brand, but website security and keeping it online are your responsibility | No independent URL or domain — entirely trapped inside Meta’s walled garden |
| Time to Go Live |
~60 seconds preview link · Full brand site live within 24 hours guaranteed
|
2 to 4 weeks to configure themes, install 7+ apps, and resolve plugin conflicts | 8 to 16 weeks of slow design, frontend development, and QA testing | Instant, but capped at small transaction volume due to manual exhaustion |
Fragile $100+/mo Piles of Apps
Shopify requires 7+ separate paid apps to get basic Indian D2C essentials (Lookbooks, Shiprocket, WhatsApp alerts, Pincode checks). When one app updates, your theme breaks and slows down mobile page load.
₹2,00,000 Upfront & Slow Changes
Custom Next.js/WooCommerce builds take 3 months to launch and require an ongoing ₹25,000/mo retainer just to update lookbook banners, add new sizes, or fix broken payment connections.
60% Drop-offs & Manual Burnout
Closing orders in WhatsApp chats leads to severe buyer drop-offs while waiting for bank details. You spend your nights manually confirming UPI screenshots and typing courier labels instead of scaling the brand.
Three steps. Then your bio link sells the brand.
Instant preview link in ~60 seconds. Your complete branded website live within 24 hours — guaranteed.
Claim Your Brand Handle
Sign up in 60 seconds without a credit card. Your preview store with a free secure https link is ready instantly.
Curate Lookbook & Drops
Upload your campaign imagery, founder stories, and sizes & colours. Connect your Razorpay and Shiprocket accounts with a single click.
Connect Domain & Launch in Bio
Point your own domain (yourbrand.in) and paste the link in your Instagram bio. Go live within 24 hours guaranteed.
One clear flat yearly plan. Zero app fatigue.
Showing prices for United States in USD.
Country & pricing
Lookbook + sizes & colours + Shiprocket labels + WhatsApp alerts + 0% commission on sales.
Show a clear specifications table and ready answers to common questions on your product pages.
- Spec fields per category, like fabric, wattage or warranty
- Product FAQs per product or as category templates
- Fill once per category, reuse across products
- Shown neatly on the product page
Set up under Catalog › Catalog tools › Specifications and Product FAQs, then fill values on each product.
Add or update many products at once with an Excel sheet, and download your full product list anytime.
- Upload new products from an Excel or CSV sheet
- Update prices, stock and product details in one go
- Preview rows before importing
- Export your full catalogue to a file
Go to Catalog › Catalog tools › Import / export, download the template, fill it and upload. Your plan's product limit still applies.
Write product titles, descriptions, bullet points and Google search text with AI, then review before you save.
- "Write with AI" button on the product form
- Titles, descriptions, bullet points and Google search text
- Bulk writing for many selected products
- Uses AI credits: free monthly allowance, then top-ups
Open a product and click Write with AI, or select products in the list for bulk writing. Check your balance under Credits & usage › AI credits.
Make storefront search forgiving and smarter with typo tolerance, your own synonyms, and voice and photo search.
- Typo-tolerant search: "kurtha" still finds kurta
- Synonyms you define, like chappal = sandal
- Voice search for mobile shoppers
- Photo search to find similar products
Turn it on in Store settings › Smart search and Voice & photo search. Add synonyms under Catalog › Search synonyms.
Show size guides on product pages so shoppers pick the right size and fewer orders come back.
- Reusable size chart templates
- Assign charts to products or whole categories
- cm / inch toggle for shoppers
- "How to measure" guide on the product page
Enable the Size charts app from Apps, create charts under Catalog tools, then assign them to products or categories.
Sell downloads like e-books, courses, files and licence keys, delivered instantly and securely after payment.
- Upload files, add links or licence keys
- Instant delivery after successful payment
- Expiring download links with download limits
- Optional delivery message on WhatsApp
Manage files under Catalog › Catalog tools › Digital assets and attach them to your products.
Run timed auctions where shoppers bid on a product and the winner pays through a payment link.
- Start and end time for each auction
- Live bidding on the product page
- Winner receives a payment link
- Available for specific business types
Create and monitor auctions under Catalog › Auctions.
Let food customers customise dishes with add-on choices like size, base, toppings or spice level.
- Choice groups such as size, crust or toppings
- Required or optional, with minimum and maximum picks
- Shown when the shopper adds the item
- Made-to-order items for your kitchen
Create add-on groups in Catalog tools and attach them to menu items. Available for food businesses.
Sell medicines responsibly: shoppers upload prescriptions, you verify them and send a quote before dispatch.
- Mark medicines that need a prescription
- Shoppers upload prescriptions on your store
- Verify prescriptions and send quotes
- Shoppers track prescription status online
Review uploads and quotes under Orders › Prescriptions. Available for pharmacy stores.
Create an order on behalf of a customer and send them a link to pay online.
- Build an order from your catalogue for any customer
- Share a payment link with the customer
- Order confirms automatically once paid
- See all orders still awaiting payment
Go to Orders › Draft orders, add products and customer details, then share the payment link.
Keep selling products that are out of stock or not launched yet, and ship them when stock arrives.
- Pre-orders for upcoming launches
- Backorders when stock runs out
- One list of orders waiting for stock
- Fulfil them as new stock arrives
Track and fulfil waiting orders under Orders › Pre-orders & backorders.
Let customers subscribe to products they buy regularly and receive repeat orders automatically, often at a discount.
- Repeat orders on a fixed schedule
- Subscribe & save discount option
- Customers manage them from their account
- All subscriptions in one admin list
Enable subscriptions on products; manage active ones under Orders › Subscriptions.
Deliver orders with your own riders: assign orders on one screen, confirm drop-offs with a code, and track cash and tips.
- Rider profiles and documents
- One screen to assign orders to riders, with a live map
- Customer shares a one-time code to confirm delivery
- Track cash collected by riders and their earnings
- Delivery tips report
Add riders under Orders › Riders and assign orders from Orders › Dispatch.
Let shoppers pick a delivery time slot, and define delivery areas on a map with their own fees.
- Delivery time windows at checkout
- Delivery zones drawn on a map
- Fee, free-above amount and minimum order per zone
- Delivery hours and ETA per zone
Set up under Store settings › Delivery slots and Delivery zones.
Cut fake and returned cash-on-delivery orders with risk checks, phone OTP checks and order value limits.
- Phone OTP check before accepting cash on delivery
- Minimum and maximum order value for cash on delivery
- Block high-risk shoppers or pincodes
- Discount to encourage buyers to pay online
- WhatsApp message asking buyers to pay online instead
Set it up in Store settings › Payment Gateways › COD protection.
Sell wholesale to businesses with buyer accounts, group price lists, purchase orders, GST invoices and payment tracking.
- Business buyer accounts and customer groups
- Special price lists per customer group
- Purchase orders, invoices and debit notes
- Track business payments and dues
- Handle bulk orders from Blinkit, Zepto and Instamart
Find it under Sales channels › B2B desk, buyers and invoices; price groups are under Customers › Customer groups.
Enter any GST number to instantly see the business's legal name, address and registration status.
- Check a GST number in seconds
- Legal name, address and active status
- Handy for business buyers and GST invoices
- Uses GSTIN credits: free monthly lookups, then top-ups
Go to Store settings › GSTIN lookup. Lookups use GSTIN credits, shown under Credits & usage › GSTIN credits.
Sell gift cards that customers can gift and redeem at checkout, with balances tracked automatically.
- Sell gift cards on your storefront
- Redeem at checkout; remaining balance is kept
- Expiry dates with reminder messages
- View issued cards and balances in admin
Manage cards under Marketing › Gift cards.
Reward repeat customers with points on every order, tiers with perks, and bonus-point campaigns.
- Earn and redeem points on orders
- Tiers like Silver and Gold with perks
- Bonus-points campaigns for festivals or launches
- Insights on points issued and redeemed
Set up under Marketing › Loyalty.
Let users post their own classified listings on your site, with paid packages and moderation.
- Shoppers post and manage listings
- Paid packages to publish or feature listings
- Moderate and handle reported listings
- Available for specific business types
Manage under Storefront › Classifieds, Listing packages and Listing reports.
Run your store on your own website name, like yourbrand.com, instead of a Relaycial web address.
- Use your own website name (like yourbrand.com)
- Secure padlock (https) set up for you automatically
- Simple step-by-step guide to connect your domain
Go to Store settings › Domain, enter your website name and follow the simple guide.
Your storefront shows only your brand: no "Powered by Relaycial" badge in the footer.
- No Relaycial badge on any storefront page
- Your own footer copyright text stays as you set it
Automatic on plans that include it. On the free trial, a small badge links to Relaycial.
Advanced shop operations: serial and IMEI number tracking, cash safe, goods receiving, returns to suppliers and theft prevention.
- Serial and IMEI numbers for stock, sales and warranty
- Cash safe deposits, counts and bank deposits
- Receive goods and return items to suppliers
- Theft prevention: alerts on cancelled bills, drawer openings and cash gaps
- Busy-hours sales chart and a full billing activity log
Find these under Point of sale › Serial numbers, Safe, Receiving, Loss prevention and Sales heatmap.
Turn your store into a multi-seller marketplace: add sellers, approve their products, take commission and pay them.
- Seller sign-up with ID checks and approval
- Approve seller products before they go live
- Take commission and pay sellers in batches
- Seller notices and paid ad campaigns
Turn on under Sales channels › Marketplace mode, then manage Marketplace sellers.
Clear reports on sales, orders, products, customers, payments, GST and more, with exports.
- Sales, orders, products and customer reports
- Payments, profit, tax, shipping and returns
- Download reports as files
- Plain explanations of every number
Go to Analytics › Reports.
Collect payments straight into your own Razorpay, PayU or Cashfree account.
- Connect your own payment account
- Money settles directly to your bank
- Pay the rates you agreed with your payment provider
Connect your account in Store settings › Payment gateways.
Book couriers in a click, with shipping labels and tracking created automatically.
- Book shipments from the order screen
- Shipping label created automatically
- Tracking number saved on the order
- Without it, you type in tracking numbers yourself
Open an order and click Create Shipment. Shipping through Relaycial's courier accounts uses shipping credits.
Embed your store's apps, like chat or popups, on another website you own using a small code snippet.
- Use store apps on external websites
- Simple copy-and-paste setup
- Available on request for specific setups
Contact support to enable it, then copy the embed code into your other site.
The total number of products you can have in your catalogue at one time.
- Every product counts, including drafts and hidden products
- Variants like sizes or colours do not count separately
- Applies to products added by hand, in bulk or from other platforms
- Items you already have are never deleted if you go over
When you reach the limit, adding new ones is paused until you upgrade or free up room. You can still view and edit existing ones. Deleting products frees up room.
How many orders your plan is sized for each month. This is a soft limit: checkout is never blocked.
- Counts online, WhatsApp, in-shop and marketplace orders
- Draft, manual and test orders are not counted
- Resets on the 1st of every month (Indian time)
- Warnings at 80% and 100%, with an upgrade suggestion
- Customers can always keep ordering
You get a dashboard banner and a notification when you reach 80% and 100% of the month's orders.
How many team members, besides the store owner, can have access to your store admin.
- Each active staff member uses one seat
- Pending invitations also use a seat
- The store owner never uses a seat
- Deactivating a staff member frees their seat
When all seats are used, new invitations are paused until you upgrade or remove someone. Existing staff keep access.
How many separate stores your account can run under one login.
- Each store has its own catalogue, orders and settings
- Counts all stores under your account
- Extra stores can be added as add-ons
When you reach the limit, creating another store needs an upgrade or add-on. Existing stores are not affected.
Explorer
- Up to 5 products
- Up to 30 orders / month
- 1 staff seat
- 1 store
- Reports
- Use your own payment account
- Automated shipping
Starter
Get online with a small catalogue and core selling tools
- Up to 100 products
- Up to 200 orders / month
- 1 staff seat
- 1 store
- Your own website name
- Remove "Powered by Relaycial" badge
Growth
For growing D2C stores: marketing, content and POS
or $240 one-time lifetime
Start with Growth → Ask about lifetime access- Up to 1,000 products
- Up to 1,000 orders / month
- 3 staff seats
- 1 store
- Product specifications & FAQs
- Add & update products in bulk
- AI product content
- Size charts
- Sell digital downloads
- Draft orders & payment links
- Pre-orders & backorders
- Cash-on-delivery protection
Pro
Omnichannel: channels, B2B, inventory and loyalty
or $420 one-time lifetime
Start with Pro → Ask about lifetime access- Up to 10,000 products
- Up to 5,000 orders / month
- 10 staff seats
- 1 store
- Smart search
- Subscribe & save
- Own delivery team
- Delivery slots & zones
- Wholesale selling to businesses
- GST number check
- Gift cards
- Loyalty programme
Enterprise
Everything, for large, multi-location and marketplace stores
or $660 one-time lifetime
Start with Enterprise → Ask about lifetime access- Unlimited products
- Unlimited orders / month
- 25 staff seats
- 3 stores
- Auctions
- Food add-ons & choices
- Pharmacy
- Classified listings
- Advanced shop operations
- Multi-seller marketplace
- Use store tools on other websites
Prices are per year and include 18% GST. 0% Relaycial commission on your sales when you use your own payment account. Billed in INR; USD amounts are indicative.
Independent labels growing a brand that is fully theirs.
From handcrafted couture to organic wellness labels — how D2C founders cut app bloat and increased checkout conversion.
“Moving from manual WhatsApp orders to Relaycial gave our weavers a seamless system. Customers pick sizes and pay via UPI instantly.”
“The 0% platform fee when using our own Razorpay account saves us over ₹40,000 every single month in transaction commissions.”
“Delivered-only COD commission calculation solved our accounting stress. We only pay fees when cash is safely collected.”
Everything you need to know about your D2C brand store.
Your own branding, custom domains, Razorpay with 0% commission, Shiprocket labels, and our 24-hour launch commitment.
Curate your lookbook. Put your domain in the bio.
Your own brand store, sizes & colours, 1-step UPI checkout, automatic Shiprocket shipping labels, and your own domain — try free for 30 days, paid plans from $12/yr. Live in 24 hours — guaranteed.
Complementary solutions for your business
Pair D2C Brand Website with these ready-made add-on tools to make daily work easier and grow sales.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Business Nurturing
Contact segmentation (regulars vs quiet), festival routines & broadcast reach reports in your shop voice.
E-Commerce Store
Products in every size & colour, 0% commission Razorpay UPI/cards, delivered-only COD & automatic Shiprocket delivery to 29,000+ PIN codes.
CRM for Businesses
Customer cards with interaction history, named pipeline stages & follow-up reminders so deals never slip.
Explore other popular business types
Discover turnkey websites and operating systems custom-tailored for each trade — launch with zero code and zero agency fees.
E-Commerce Store
Products in every size & colour, 0% commission Razorpay UPI/cards, delivered-only COD & automatic Shiprocket delivery to 29,000+ PIN codes.
Apparel Boutique OS
Every size & colour for your apparel, lookbook stories, festive offers & direct WhatsApp order lanes for boutique racks.
B2B Wholesale Catalog
Volume pricing tiers, MOQ rules, spec sheet downloads & structured quote requests without consumer cart clutter.
Service Business Website
Service menus, retainer pricing tiers, credibility proof blocks & structured inquiry funnels for agencies & consultants.
Appointment Booking System
Calendar-first booking with provider schedules, session buffer times & automated WhatsApp reminders.
Membership Management
Club, gym & studio membership plans, renewal cycles, freeze/hold & desk attendance under your brand.
Teaching Platform
Coaching class websites with course catalogs, seat limits, student quizzes & automated WhatsApp fee updates.
Restaurant Software
Dine-in QR table ordering, direct takeaway checkout & instant kitchen dispatch tickets with 0% commission.
Quick Commerce Store
Category aisles, PIN delivery promises, express grocery sites & lightning checkout under your own domain.
Creative Portfolio
Minimalist showcase grids, typography-first case studies & direct client inquiry forms for designers & studios.
vCard for Individuals
Personal digital visiting card with photo, bio, tap-to-call, WhatsApp buttons & share links for professionals.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
Kirana + Credit Khata OS
Shopkeeper counter billing, customer udhaar ledger, gentle payment reminders & optional neighbourhood shop site.
Pharmacy / Medical Store OS
Medicine catalog with batch expiry cues, GST counter bills, UPI collect & neighbourhood delivery under your chemist brand.
Business Nurturing
Contact segmentation (regulars vs quiet), festival routines & broadcast reach reports in your shop voice.
CRM for Businesses
Customer cards with interaction history, named pipeline stages & follow-up reminders so deals never slip.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Real Estate Broker OS
Property listings with photos & price, buyer inquiry inbox, site visits & your own branded broker site.
CA / Tax Practice OS
Client PAN/GSTIN vault, GSTR/ITR filings calendar, document store & practice fee invoices.
Jewellery Store OS
Showroom catalog with gold/silver purity notes, making charges, gold schemes/EMI & direct WhatsApp inquiries.
Event / Wedding Planner OS
Wedding packages, lead stage pipeline, day-of countdown checklists & vendor coordination on your brand.
Photography Studio OS
Shoot packages, client booking dates, password-protected proofing galleries & high-res photo delivery.
Hostel / PG Management OS
Vacant/occupied bed allocation board, monthly rent ledger, mess tracking & your own branded property site.
Clinic / Doctor Practice OS
Patient cards with visit history, prescription notes, clinic billing & the doctor's own branded website on their own domain.
Need a custom setup for your industry or multiple outlets?
Talk directly to our product experts about custom needs, connecting your existing business software, or a private setup just for you.